Our goal is to measure the love for your brand. Help understand the audience's mindset and the reasons for the success of competitors.Work style:
- Determination of customer preferences and their attitude to the product
- The accumulation of opinions on the new concepts of products
- Develop new ideas for existing products
- Identification reaction on the packaging
- Determining the views of consumers about the prices
- Brand audit and evaluation of image product
- Testing creative concepts for advertising
Our goal is to provide you with truthful information about the structure of the market of your brand.Quantitative research will help you determine:
- Market capacity
- The main customer segments
- The willingness of the consumer to purchase the product
- The best price for the goods or services
- The effectiveness of advertising campaigns
- Personal interview
- Hall tests
- Online interview
- Mystery shopper
- Price testing
- Analysis of commercial efficiency
Analysis of commercial efficiencyClose
The absolute competitive advantage of our company is the possibility of organizing in-depth analysis of commercial performance FMCG companies. We will find the answers to questions:
- How to create the assortment policy?
- How to evaluate the effectiveness of specific promotional?
- How to set a competitive price for the product?
- Do all outlets have my product?
- Effectively work with sales representatives?
- Is there any effect from merchandising?
- All salicounda position progruzhat to the point?
- What product to focus in the formulation of kpi's to subordinates?
Brand PositioningCloseSuccssesful positioning look like shot by competitors with the return to customer heart.
Our goal is formulation competitive position of your brand.Work style:
- We conduct exploration: find out customers mood and communicative style of competitors
- We comprehend the essence and identify the most important attributes
- Make a simple points and show an advantages
NamingCloseAccommodate high meaning in simple and understandable words.
Our goal is provide the shortest way to understanding the value of your brand by the customer.Work style:
- Research the target audience: their values and motivation to action with brand
- Find the right association for the sake of simplicity of brand perception
- Create a message. Laying the emotional and rational benefits, in accordance with the brand image
We assistance to patent registration if it necessary.
Corporate identityCloseСreate a recognizable brand constants.
Our goal is to create trust and expected relationship to your brand through recognizable external signs and distinguishing attributes.Work style:
- Research the corporate history and specifics of the customer business
- Conduct industry analysis. Find the required image
- We form the idea or take in the development insight
- Developed the visual presentation : the basic colors, fonts, architecture, graphic objects
- Prepare brand book guideline or according to customers requirement
Packaging and product labelCloseCreate a “clothes” for your brand.
Our task is to establish the desired perception of the product by audience and competitive positioning.Work style:
- Arrange familiarity with the brand: positioning, advantages, competitive environment
- Research the audience and her motivation in choice of product
- Collectively dive into the process of finding ideas
- Develop variants of the design concepts
- Implement the final version of the layout
Key visualCloseOne image- millions of followers.
Our goal is the creation of effective advertising at the expense of emotional involvement to your brand. Enter the mind of the audience. One. Picture.Work style:
- Research of brand platform and concept of the upcoming advertising campaign
- Search of ideas
- Development of graphic solutions
Key visual developed in consideration of all types of advertising media without losing key messagesю
Our goal is a positive influence on the advertising campaign. Attract the attention and stimulate the conscious choice of audience in favor of the brand.Work style:
- Encounter with the brand: positioning, characteristics, experience of past advertising campaigns
- Research the target audience and their motivation in choice of product
- Find the emotional component. Implement the concept
- Choose materials and production technology
- Develop the graphical solution
- Adapt the layout to the necessary media
TV ads productionClose
Our goal is to capture the audience's attention and make an impression.Work style:
- Scriptwritting: text, insight, strong arguments
- Directing storyboard: divide the story into separate sketches
- Preparing stage background, equipment, if it needs – people.
- Final part: editing, working with sound, graphics
Web-productionCloseSmart development include marketing.
Our goal is to create a tool for the involvement of the target audience. Help you to solve marketing and branding challenges.Work style:
- Dive into business
- Analyzed competitors and market trends in terms of design
- Develop a structure : site architecture and semantic content
- Discuss the prototypes with the customer. Find a common point of view
- Perfomance: draw a design, cut layout, website programming
Advertising placementCloseNo one will remain in the shadows.
Our goal is to create effective cooperation scheme of advertising with your audience and activate them on-line and off-line environment.Work with all media: digital, TV, press, radio, OOH.
- Research information about brand, competitors, audience
- Analyzed past advertising campaigns
- Develop a strategy: points of contact with advertising, the meaning and style of the message
- Prepare layouts and media plan